The objective was to reinvigorate the seasonal beach bar business, which was a part of a well-established beachside restaurant in Dorset. The main goal was to attract both tourists and locals, positioning the bar as the go-to destination for various occasions. We aimed to showcase the exceptional food and drinks available while raising awareness of the brand.

Taking advantage of its scenic location, we worked on giving the venue a stylish makeover and crafted marketing materials and social media content that exuded a contemporary, trendy, and vibrant beach party lifestyle theme. Our strategy involved creating targeted integrated campaigns that appealed to a younger demographic while ensuring that the older generations also felt connected to the brand.