MAGAZINE: DESIGN, COPYWRITING, PHOTOGRAPHY, INDUSTRY RESEARCH, FORECASTING, DISTRIBUTION.

Project Overview: Our goal was to create a captivating hospitality newspaper tailored for the UK food, drinks, and events sector. This resource aimed to engage events planners, venues, and industry professionals, offering insights, trends, and inspiration.

Our approach: Combining design, copywriting, photography, and industry research. Our creative design ensured content essence was effectively conveyed. Engaging copywriting fused industry expertise with captivating storytelling. Visual quality came through skilled photography that elevated content visually. Comprehensive industry research uncovered the latest trends and innovations, while our projection of future trends empowered readers to anticipate shifts. An effective distribution strategy was executed for wide industry reach.

Impactful Content:

  • Exclusive Interviews: Industry leaders shared insights, enriching content depth.

  • Trend Reports: Emerging concepts and practices were presented to keep readers ahead.

  • Event Highlights: Upcoming hospitality events and openings offered exclusive previews.

The Outcome: Our dedicated efforts resulted in a transformative hospitality newspaper. With captivating design, thought-provoking content, and forward-thinking insights, it quickly gained industry attention. It stands as a testament to our ability to impact industries and leave a mark on the UK food, drinks, and events sector.

THE PRODUCT

The newspaper was printed and developed further for a online interactive experince.