REBRAND. BRAND EVENT. PR. BRAND POSITIONING. INTEGRATED AWARENESS CAMPAIGNS

When the task of redefining Create Weddings, a segment of an esteemed London-based catering company, landed on our doorstep, we knew we were embarking on a journey of culinary ingenuity.

The primary objective was crystal clear: Create Weddings aspired to ascend to the status of the preferred brand for discerning couples in search of an unforgettable wedding catering experience. The challenge was twofold - to detach from their existing identity while showcasing their dedicated wedding team and culinary skills. This transformation also aimed to allure not just couples, but also wedding planners, venues, and prominent wedding media outlets.

Curating Compelling Content: We initiated the creation of an independent branding and digital presence, featuring a new social media page and an exclusive website section tailored meticulously to showcase the luxury wedding industry. This digital realm was adorned with testimonials and captivating case studies, enveloping potential clients in a tapestry of excellence.

On social media, we shared engaging content, spotlighting their luxurious setups, delectable menus, and adept planning skills. Actively engaging with the audience and addressing inquiries, we fostered an excited community of individuals attracted by the visual wedding experience on showcase.

Among our triumphs, the creation of the coveted "Little White Book" takes center stage: This treasure trove of wedding insights and invaluable contacts firmly positioned Create Weddings as more than another service provider, becoming a trusted and authoritative voice within the industry.

Integrated Campaign and Event Activation: The grand unveiling of the rebranded entity took center stage through a detailed integrated campaign. It encompassed standalone online press releases, precisely targeted placements in wedding-centric outlets, and an exclusive brand event – the 'Tea & Talk' industry gathering. This event not only showcased the new brand's identity but also extended invitations to industry luminaries, potential collaborators, and wedding press, granting them firsthand experience of Create Weddings' exceptional offerings. The event further solidified the brand's stature as a luxury wedding arbiter and reverberated as we orchestrated a panel discussion featuring a panel of esteemed wedding experts.

The Results: In the aftermath, Create Weddings emerged as the essential luxury wedding brand, enchanting couples, esteemed planners, and novel venues seeking a refined offering executed by seasoned experts. The media’s attention propelled the brand’s awarnesses which was a testament to the brand's unique offerings and the creativity delivered by our dedicated team.

Tea & Talk Industry Event

Standalone digital presence, content creation, PR & community building

STANDALONE WEDDING PAGE &CASE STUDIES

We crafted a dedicated wedding page, serving as an exclusive destination for engaged couples, planners, and all invested parties seeking to witness the exceptional services the catering company offers. A paramount objective was to curate a seamless customer journey, accentuating distinct services through compelling testimonials and showcasing top-tier visuals that revolve around narrative storytelling. This approach ensures an authentic and immersive insight into the potential experiences awaiting anyone who may choose to book this London-based company